
RESEARCH & INNOVATION COMMUNICATION AGENCY
| HOW DO WE PROMOTE YOUR WORK ?
At Horme, we specialize in transforming complex ideas into impactful stories. Whether you're driving pioneering research or innovative solutions, our services are designed to help you communicate your vision with clarity and creativity. From visually compelling videos to strategic media campaigns, we provide the tools and expertise to ensure your message resonates with the right audience.
EXPLORE OUR SERVICES
understanding your vision
We recognize that our clients work on complex and nuanced topics. We take the time to deeply understand the intricacies of your work, investing the necessary effort to comprehend the technical, scientific, or strategic challenges you're addressing. This thorough understanding enables us to craft communication strategies that reflect the significance of your work.
tailored strategies
In the dynamic world of research and innovation, cookie-cutter approaches fall short. Whether you're developing cutting-edge technologies, pioneering scientific research, or driving innovative solutions, our tailored approach ensures your message cuts through the noise. We adapt our strategies to suit various contexts - from academic circles to industry stakeholders - maximizing the impact and reach of your innovative ideas.
| OUR APPROACH
collaboration and co-creation
Your insights are invaluable. We work hand-in-hand with your team, fostering a partnership that combines your expertise with our communication know-how. Our approach goes beyond traditional client-agency relationships, positioning ourselves as true strategic partners who are as invested in your success as you are. Together, we create powerful narratives that drive engagement and impact.
agile and adaptable execution
In the fast-paced world of research and innovation, flexibility is key. Our agile approach allows us to quickly adapt to changing circumstances, ensuring your message stays relevant and impactful in an ever-evolving landscape. We understand that innovations can shift rapidly, and communication strategies must be equally dynamic.
| OUR founders
AMINE BABA AÏSSA
Amine Baba Aïssa is a journalist and content producer with a passion for making complex ideas accessible. With over five years at France 24, he covered global geopolitical affairs, shaping a career rooted in precision, storytelling, and public engagement. His expertise in breaking down intricate subjects led him to explore the intersection of media and science.
Pursuing a scientific and technical path, he trained as a Software Engineer at École 42, expanding his skill set to digital innovation and emerging technologies. Driven by the need for clearer, more impactful communication in the fields of research, tech, and innovation, he founded Hormé, a communication agency dedicated to transforming complex scientific and technological topics into compelling, accessible narratives.
SOUKAÏNA SEFFAR
Soukaina Seffar is a strategist and communicator with a keen eye for digital transformation. For over five years, she worked as a consultant, guiding major industry players through the challenges of technological evolution. Her expertise in navigating complex ecosystems, coupled with her ability to translate technical advancements into actionable strategies, positioned her as a trusted advisor.
Passionate about science and innovation, she decided to channel her experience and network into a new venture — Hormé. With a mission to bridge the gap between innovation and research and its real-world impact, she founded the agency to help scientific institutions, startups, and research centers communicate their breakthroughs with clarity and impact.